‍

CBS’s new Silicon Valley legal drama Cupertino tops the Promo Mojo ranker for the week ended October 4, making it TV’s most promoted show. The network also grabs fourth place for its new vampire sitcom Eternally Yours. Cupertino, which comes from Robert and Michelle King, premieres Thursday, October 8 at 10 p.m. ET/PT.

CBS is joined by fellow traditional broadcast network NBC, which promotes new family-focused action drama Line of Fire in second place, and Fox, which hypes returning comedy-drama Best Medicine in fifth.

Following two weeks in which traditional broadcasters swept the ranking, this time one cable network cracks the top five: TBS, with MLB Baseball in third place.

Notably, Line of Fire and Best Medicine are tied for having the highest iSpot Attention Index (114) in the ranking, meaning viewers were on average highly likely to watch their promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) Cupertino, CBS

Impressions: 407,417,713

Interruption Rate: 2.24%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $1,700,088

Out-of-network Est. Spend: $270,054

2) Line of Fire, NBC

Impressions: 357,432,106

Interruption Rate: 1.76%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $2,255,385

Out-of-network Est. Spend: $912,665

3) MLB Baseball, TBS

Impressions: 354,695,894

Interruption Rate: 1.53%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,212,869

Out-of-network Est. Spend: $60,037

4) Eternally Yours, CBS

Impressions: 341,052,518

Interruption Rate: 1.76%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,573,420

Out-of-network Est. Spend: $110,494

5) Best Medicine, Fox

Impressions: 331,319,163

Interruption Rate: 2.19%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $1,088,950

Out-of-network Est. Spend: $1,269,820

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).