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Fresh off an Emmy win, NBC’s spinoff reality competition The Traitors: New Blood tops the Promo Mojo ranker for the week ended September 13, making it TV’s most promoted show. 

NBC is joined by fellow traditional broadcaster ABC, which sashays in with longstanding dance competition series Dancing With the Stars in third place and crime drama R.J. Decker in fourth. Coming off the list is CBS’ Cupertino, which led the list last week.

Rounding out the top five are two cable networks: Food Network, which serves up new Bobby Flay vehicle Bobby Flay’s The Line in second place, and HGTV, which holds on with A Very Haunted Renovation in fifth.

Notably, R.J. Decker scores the highest iSpot Attention Index (128) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) The Traitors: New Blood, NBC

Impressions: 221,241,085

Interruption Rate: 1.83%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $5,278,120

Out-of-network Est. Spend: $676,350

2) Bobby Flay's The Line, Food Network

Impressions: 196,791,078

Interruption Rate: 1.33%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $793,319

Out-of-network Est. Spend: $37,002

3) Dancing With the Stars, ABC

Impressions: 180,559,011

Interruption Rate: 1.61%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 90%, Local 9%, VOD/OTT 1%

In-network Value: $1,599,926

Out-of-network Est. Spend: $88,840

4) R.J. Decker, ABC

Impressions: 171,971,090

Interruption Rate: 1.67%

Attention Index: 128 (28% fewer interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $1,611,075

Out-of-network Est. Spend: $411,750

5) A Very Haunted Renovation, HGTV

Impressions: 171,929,903

Interruption Rate: 1.27%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $941,334

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).