Local Television Marketing Community Town Hall

September 10, 2025
Sep 10, 2025
2025
Sep 10, 2025
2025
10 Sep
2025
10 Sep
,
2025
Sep 10, 2025
Sep 10, 2025
Sep 10, 2025
Sep 10, 2025
Sep 10, 2025
9:00 AM PT
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As the Global Entertainment Marketing Academy of Arts & Sciences (GEMA), we recognize that the heart of our organization has long been rooted in television - especially local television, which remains an essential thread in the fabric of community connection, news, and entertainment.

We also know this is a time of change. Teams are leaner, resources are tighter, and the industry continues to shift in unprecedented ways. This is not a moment to retreat. It’s a moment to come together.

GEMA would like to invite you to a Virtual Town Hall for the Local Television Marketing Community, a space to come together, connect with peers, and hear how others in the industry are navigating today’s challenges and opportunities.

Your takeaway: fresh perspective and connection with colleagues across the industry.

GEMA’s takeaway: to listen and learn how we can support the local television community in meaningful and valuable ways, even if it begins with small steps.

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SPEAKERS AND HOSTS
Rick Lewchuk
Founder, Film At 11 Marketing
Former SVP, Creative Marketing & Brand Standards, CNN Worldwide
Paige Albiniak
Editorial Director
The Global Entertainment Marketing Academy of Arts & Sciences
Rick Lewchuk
Founder, Film At 11 Marketing
Former SVP, Creative Marketing & Brand Standards, CNN Worldwide
Rick Lewchuk
Founder, Film At 11 Marketing
Former SVP, Creative Marketing & Brand Standards, CNN Worldwide

Rick Lewchuk is a four-time Emmy Award-winning marketing visionary with more than four decades of experience shaping some of the most recognized brands in news, sports, and entertainment. In 2023, he founded Film At 11 Marketing, a consultancy dedicated to empowering broadcast marketers and their teams to reach their full creative and strategic potential.

Lewchuk is best known for his decade-long tenure as Senior Vice President, Creative Marketing and Brand Standards for CNN Worldwide, where he spearheaded brand messaging, on-air promotion, and integrated marketing campaigns for CNN, CNN International, CNN en Español, HLN, CNN Go, and CNN Digital. Under his leadership, CNN’s marketing team was named Global Marketing Team of the Year by GEMA (formerly Promax) for six consecutive years, and his campaigns earned Emmys for Outstanding Promotional Announcement in 2015, 2016, 2018, and 2020.

Prior to CNN, Lewchuk served nearly 20 years in senior leadership roles at CTV and Bell Media, Canada’s leading multimedia company. As SVP of Bell Media Agency and Brand Strategy, he oversaw marketing for two broadcast networks, 28 television stations, and 34 cable networks, with his team earning GEMA's (formerly Promax’s) Global Marketing Team of the Year in his final year. Earlier, as SVP of Program Planning and Promotion for CTV, he was instrumental in creating and launching enduring brands such as The Comedy Network, CTV News Channel, and Business News Network, and introducing Canadian audiences to MTV and E!

Lewchuk began his career in local television, rising from promotion manager to Director of Marketing for Baton Broadcasting, Canada’s largest station group at the time. Today, he continues to champion the power of creativity as the foundation of exceptional marketing.

Paige Albiniak
Editorial Director
The Global Entertainment Marketing Academy of Arts & Sciences
Paige Albiniak
Editorial Director
The Global Entertainment Marketing Academy of Arts & Sciences

With over 25 years of expertise at the intersection of media, entertainment, and culture, Paige Albiniak is a distinguished content creator, journalist, and strategist. As Editorial Director at The Global Entertainment Marketing Academy of Arts & Sciences, she curates and leads thought leadership across television, streaming, film, music, sports, and video games, including producing a widely-read weekly newsletter on the business of entertainment marketing.

Throughout her career, Paige has covered the evolving business of television for top industry publications such as NextTV, Broadcasting & Cable, Multichannel News, and TVNewsCheck. Her bylines also include the New York Post, Variety, Adweek, Media Village, and CBS Watch. Known for her dynamic presence on stage, she regularly moderates high-level panels and webinars featuring industry leaders, offering insights into the trends shaping entertainment today.

Driven by a deep passion for pop culture and storytelling, Paige’s work continues to inform, connect, and inspire professionals across the global entertainment landscape.

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Local Television Marketing Community Town Hall

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Local Television Marketing Community Town Hall
10
Sep 2025
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As the Global Entertainment Marketing Academy of Arts & Sciences (GEMA), we recognize that the heart of our organization has long been rooted in television - especially local television, which remains an essential thread in the fabric of community connection, news, and entertainment.

We also know this is a time of change. Teams are leaner, resources are tighter, and the industry continues to shift in unprecedented ways. This is not a moment to retreat. It’s a moment to come together.

GEMA would like to invite you to a Virtual Town Hall for the Local Television Marketing Community, a space to come together, connect with peers, and hear how others in the industry are navigating today’s challenges and opportunities.

Your takeaway: fresh perspective and connection with colleagues across the industry.

GEMA’s takeaway: to listen and learn how we can support the local television community in meaningful and valuable ways, even if it begins with small steps.

Local Television Marketing Community Town Hall
10
Sep 2025
/
EXPANDING ACCESS. ADVANCING WOMEN ACROSS ENTERTAINMENT.
SUPPORT EMPOWERHER
ACCESS CAN CHANGE
THE DIRECTION
OF A CAREER
The GEMA EmpowerHER Initiative expands access to the relationships, resources, visibility and career-building opportunities that help women across entertainment grow, lead and move their careers forward.
GET INVOLVED
HOW WE SUPPORT WOMEN
01
MEANINGFUL
CONNECTIONS
Build authentic relationships
that create community and open doors
02
PROFESSIONAL
DEVELOPMENT
Strengthen skills, expand knowledge, and grow
with confidence
03
VISIBILITY & RECOGNITION
Elevate women's work, voices, and impact
across our industry
04
ACCESS TO OPPORTUNITY
Connect women to opportunities that accelerate careers and leadership
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MENTORSHIP & PEER EXCHANGE
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RECOGNITION & SPOTLIGHTS
SPONSORED INDUSTRY ACCESS
A COMMUNITY FOR
EVERY CAREER STAGE
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building their
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ready to
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commited to
opening doors.

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Support the GEMA EmpowerHER Initiative and be a catalyst for change in entertainment marketing. Your brand’s involvement empowers, connects, and elevates women across film, TV/streaming, music, sports, and gaming, championing diversity and leadership
at every career stage. Join us in shaping a more inclusive and innovative future.

As an EmpowerHER Ally, your brand will be recognized
as a valued supporter of this powerful initiative.

Want to support? Contact Stacy La Cotera at stacy@gema.org.

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The women of the  GEMA BOARD

Amanda Butler

SUNDIAL MEDIA
& TECHNOLOGY GROUP

Andrea Murphy

Vinik Sports Group and the Tampa Bay Lightning

Barrie Gruner

Hulu

Kathryn Kai-Ling
Frederick

Los Angeles Rams

Kenya Hardaway

FX Networks

Linnea Hemenez

Co-Chair , GEMA
Board of diretors

Lyndsay Signor

NBC Sports

Mary Beck

Big Ten Conference

MICHELE KAJIWARA

AEG/CRYPTO.COM ARENA

Nicole Kankam

USTA

Pia Chaozon Barlow

Warner Bros. Discovery

Remi Sklar

warner bros. games

Riley Sexton

FOX Corporation

Shannon Willett

Apple TV+

Stacy La Cotera

PRESIDENT, GEMA

Honorary board of advisors

Stephanie Gibbons

FX Networks

Jennifer Storms

NBC UNIVERSAL