Champagne and Change: The Future of the Industry

La vibrante comunidad de la industria del entretenimiento local, se reunió para celebrar junto a nuestro anfitrion, Warner Bros. Discovery, el evento Champagne & Change, en el que el destacado panel de speakers discutió el futuro de nuestra industria.

De este modo, the Global Entertainment Marketing Academy of Arts & Sciences, G.E.M.A. Pudo brindar una jornada cargada de entusiasmo, experiencias y momentos de conexión entre los destacados representantes de las compañías mas sobresalientes en marketing del entretenimiento de TV, streaming, deportes, video juegos, musica y películas.

¡Nos veremos pronto nuevamente!

‍

HOSTED BY

SPONSORED BY

AGENDA

11:00 AM

Apertura de Puertas

11:30 AM

Bienvenida de G.E.M.A.

11:35 AM

Serie de Speakers

Moderadora: Magui Aicega- Periodista TNT Sports

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“SPORTAINMENT: El deporte se fusiona con el entretenimiento para cautivar audiencias”

Con Luciano Molina, CEO de Playmakers Entertainment & Distribution

Nace una nueva definición de marketing deportivo, también conocido como sportainment. Este nuevo término se puede definir como el diseño y ejecución de técnicas de publicidad, branded content, marketing y distribución para maximizar la audiencia, el conocimiento y el alcance de todas las marcas involucradas. Si bien este concepto abarca muchas aristas en este panel hablaremos específicamente del contenido audiovisual deportivo, sus múltiples posibilidades comerciales y el futuro que vislumbramos. Abordaremos desde estrategias de creatividad comercial hasta casos de éxito gracias al uso de la tecnología.

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“Sin excusas: marketing y creatividad de deportes en contenidos multiplataforma”

Con André Takeda, Vicepresidente de Servicios Creativos de WBD Latin America & USH

El desafío de desarrollar estrategias eficientes para promocionar eventos deportivos en vivo que conviven en canales lineales y streaming. O cuando Max contrató su primer VP de Excusas de la compañía para generar engagement con los fans de la UEFA Champions League.

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“Todo lo demás es gaming”

Con Ivana Steinberg, VP Marketing AMC Networks International Latin America

La importancia de la circunscripción del scope a la hora de nombrar una oferta de producto o servicio.

Un recorrido a través de territorios limítrofes pero bien diferentes: esports, gaming y streaming.

12:35 PM

Networking & Burbujas

A medida que el reloj se aproxima a la una, es hora de relajarse tomando algo y hacer nuevos contactos. Nuestro tiempo de networking promete un ambiente perfecto para establecer nuevas conexiones profesionales y forjar colaboraciones. Sumérgete en la vibrante energía de la industria.

VIRTUAL AWARDS SHOW

PHOTO GALLERY

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SPEAKERS AND HOSTS

Magui Aicega

Periodista

TNT Sports

Magui Aicega

Periodista

TNT Sports

Luciano Molina

CEO

Playmakers Entertainment & Distribution

Luciano Molina

CEO

Playmakers Entertainment & Distribution

André Takeda

Vicepresidente de Servicios Creativos

WBD Latin America & USH

André Takeda

Vicepresidente de Servicios Creativos

WBD Latin America & USH

Ivana Steinberg

VP Marketing

AMC Networks International Latin America

Ivana Steinberg

VP Marketing

AMC Networks International Latin America

Sponsors and Partners

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LOCATION

Warner Bros. Discovery

Defensa 599, C1065AAI Buenos Aires, Argentina

HOTEL

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Champagne and Change: The Future of the Industry

Fri

Apr 26, 2024

11:00 AM to 2:00 PM (AGT)

Champagne and Change: The Future of the Industry

¡Nos veremos pronto nuevamente!

‍

Champagne and Change: The Future of the Industry

Apr 2024

Warner Bros. Discovery

Champagne and Change: The Future of the Industry

¡Nos veremos pronto nuevamente!

‍

Champagne and Change: The Future of the Industry

Apr 2024

Warner Bros. Discovery

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