Paramount Network’s Yellowstone tops the Promo Mojo ranker for the week ended November 3, making it TV’s most promoted show for a second week in a row.

Sports and politics round out the rest of the ranking. Fox grabs second place for College Football. And Fox News lands two chart positions — third place for its continuing Democracy ’24 reports and fourth for its Special Election Night Coverage — while NBC takes fifth place for Election Night: Decision 2024.

Notably, College Football has the highest iSpot Attention Index (127) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

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1) Yellowstone, Paramount Network

Impressions: 549,687,252

Interruption Rate: 3.27%

Attention Index: 93 (7% more interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $952,315

Out-of-network Est. Spend: $1,164,335

2) College Football, Fox

Impressions: 384,160,074

Interruption Rate: 2.42%

Attention Index: 127 (27% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $3,753,023

Out-of-network Est. Spend: $0.00

3) Democracy '24, Fox News

Impressions: 298,257,437

Interruption Rate: 0.49%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $465,920

Out-of-network Est. Spend: $0.00

4) Special Election Night Coverage, Fox News

Impressions: 277,013,691

Interruption Rate: 2.39%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 98%, Local 2%, VOD/OTT 0%

In-network Value: $2,795,085

Out-of-network Est. Spend: $0.00

5) Election Night: Decision 2024, NBC

Impressions: 249,273,965

Interruption Rate: 1.13%

Attention Index: 72 (28% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $2,408,030

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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