‍

NBC’s new hospital sitcom St. Denis Medical is Promo Mojo’s new leader in the week ended November 17, making it TV’s most promoted show.

NBC is joined by fellow traditional broadcaster ABC, which hypes the 2024 CMA Awards in second place. 

Cable networks round out the rest of the top five: after three weeks at number one, Paramount Network drops to third with Yellowstone, Food Network whips up interest for Harry Potter: Wizards of Baking in fourth, and Fox News highlights its All-American Christmas Tree Lighting in fifth place.

‍Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on a video to open and watch it in a new browser tab. Art courtesy of NBC.]

1) St. Denis Medical, NBC

Impressions: 395,549,686

Interruption Rate: 2.43%

Attention Index: 74 (26% more interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $2,711,129

Out-of-network Est. Spend: $1,072,339

2) 2024 CMA Awards, ABC

Impressions: 322,450,761

Interruption Rate: 1.69%

Attention Index: 80 (20% more interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $2,309,981

Out-of-network Est. Spend: $681,107

3) Yellowstone, Paramount Network

Impressions: 268,867,587

Interruption Rate: 3.62%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 94%, Local 3%, VOD/OTT 3%

In-network Value: $507,519

Out-of-network Est. Spend: $484,450

4) Harry Potter: Wizards of Baking, Food Network

Impressions: 266,148,986

Interruption Rate: 1.80%

Attention Index: 90 (10% more interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,209,013

Out-of-network Est. Spend: $100,083

5) All-American Christmas Tree Lighting, Fox News

Impressions: 265,654,044

Interruption Rate: 0.89%

Attention Index: 86 (14% more interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $493,274

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).