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NBC’s crime drama The Irrational, starring Jesse L. Martin, tops the Promo Mojo ranker for the week ended October 6, making it TV’s most promoted show.

The network nearly sweeps the top five by also grabbing second place for procedural drama Found, third place for new Zachary Quinto drama Brilliant Minds, and fifth place for its “Chicago Wednesday” dramas Chicago Fire, Chicago Med and Chicago P.D.

The one non-NBC show in the ranking is ABC’s Emmy-winning Abbott Elementary in fourth place.

Notably, Abbott Elementary scores the highest iSpot Attention Index (103) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

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1) The Irrational, NBC

Impressions: 405,084,074

Interruption Rate: 2.39%

Attention Index: 85 (15% more interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,598,598

Out-of-network Est. Spend: $1,995,346

2) Found, NBC

Impressions: 380,127,249

Interruption Rate: 2.57%

Attention Index: 86 (14% more interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,506,450

Out-of-network Est. Spend: $1,657,933

3) Brilliant Minds, NBC

Impressions: 357,044,675

Interruption Rate: 2.27%

Attention Index: 91 (9% more interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $1,988,574

Out-of-network Est. Spend: $279,670

4) Abbott Elementary, ABC

Impressions: 331,599,627

Interruption Rate: 1.52%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $3,179,212

Out-of-network Est. Spend: $246,113

5) Chicago Fire | Chicago Med | Chicago P.D., NBC

Impressions: 298,519,709

Interruption Rate: 3.01%

Attention Index: 80 (20% more interruptions than avg.)

Imp. Types: National 88%, Local 8%, VOD/OTT 4%

In-network Value: $2,034,977

Out-of-network Est. Spend: $667,221

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).