Brand promos are some of the most fun spots -- it's when brands really pour their identity into one juicy piece of work. The below six spots – from FX, Fox, Netflix, Paramount Plus with Showtime and Starz – are all finalists in G.E.M.A.’s 2024 North America TV/Streaming competition in the category of brand promo. All of them showcase plenty of personality.
Working with their partner agencies or in-house teams, each spot pairs precise but punchy editing with fun sound design to reveal what each brand has to offer.
FX Has the Movies 2023
Agency: Revolve
“Watch this, you might learn something.”
Netflix Chief Action Officer
Arnold Schwarzenegger rolls in on a tank to talk about his “big new job” at Netflix.
Agency: Mocean
Fox Fall Frenzy
Fox shows off some of the fastest editing in the West with this spot announcing last year’s fall lineup.
In-house: Fox Entertainment
Mountain of Entertainment Stallone Face
“Is that Dad?” “Yeah.” “He always does this,” say Sylvester Stallone’s unconcerned daughters as they watch their father climb the Stallone face on Paramount Mountain.
In-house: Paramount Plus with Showtime
FX Stream on Hulu - Beginning
FX returns with its signature screen-in-screen presentation of its offerings, including leading Emmy nominees The Bear and Shōgun.
In-house: FX Networks
Starz Q2 New Originals
Agency: Zealot
Starz showcases its fierce females in this second-quarter brand spot, featuring such series as Blindspotting, Minx and Run the World.
To see all of this year’s finalists, go here, and look for the 2024 Of the Year finalists to be announced soon!
