NORTH
AMERICA
SCROLL
This prestigious award celebrates the pinnacle of innovation and creativity in entertainment marketing throughout the region. These brand-defining campaigns fan the flames of fandom by engaging audiences through every screen, driving bottom-line results for media companies and agencies across North America.
Congratulations to the winners who have pushed boundaries and redefined excellence in entertainment marketing and creativity across North America! Now it’s time to promote your work, generate excitement, and let your audiences know you are an award-winner!

DOWNLOAD THE WINNERS PRESS KIT
Meet the esteemed group of industry leaders who will preside over the final round of judging for the 2024 GEMA Awards TV/Streaming - North America!
Wayne Arthur
CEO and Founder
Kaleide Agency
Jessica Babila
EVP, Digital & Social
Stampede Studios
Kevin Bjelajac
Senior Vice President, Creative Marketing
Paramount+
Jacqui Busséy
Senior Creative Director A&E Brand and Design
A&E Networks
Zakary Chenoweth
Vice President of Digital & Design
Zealot
Virgil Conklin
Vice President, Head of Production
BGSTR
Michael DeRienzo
VP, Creative
NBCUniversal
David Herbruck
President
Loyalkaspar
Rosanna Herrick
Chief Creative Officer
Town & Country Creative Agency
Leeanne Irvin
Senior Creative Director
NBCUniversal
Andrew Irving
Chief Creative Officer
Rhubarb
Joon Kim
Sr. Creative Director
Paramount Streaming
Tyler Korba
VP Creative
National Geographic
Stephen Krill
VP, Creative and Marketing Strategy
CNN
Oogie Lee
President
OOG Creative
Andy Lerma
Creative Director
Disney
Joshua Libitsky
Managing Partner
Roger
Mitch Monson
Executive Director, Creative and Partnerships
Sibling Rivalry
Nancy Pothier
VP, Group Creative Director
Known
Ira Rosensweig
Chief Creative Officer
Wavemaker Creative
Lori Shefa
Co-Founder & CCO
RM 15 Creative
Melissa Stankowski
SVP, Brand & Creative
STARZ
Yoshie Suzuki-Lahav
Senior Creative Director, Apple TV+ Marketing
Apple
Hayes Tauber
EVP Marketing
INSP
Marni Wagner
Principal/Creative Director
The A Team
Gerry Weber
VP, Brand and Creative
BBC Studios
Lara Wickes
Vice President, Creative Marketing Production
Disney
WHERE
BRILLIANCE
SHINES
ELIGIBILITY
Submitted work must have been aired, broadcast, published, or released during the eligibility period of January 1, 2024 through December 31, 2024.

All content submitted into the competition must be promotional content designed to market any linear and streaming programs, series, original movies, theatrical movies now showing on television, audio books or brands, including channels, networks, stations, streaming platforms, or studios.
WHO CAN ENTER
Open across all platforms that produce, air, and stream entertainment content. Entrants can represent the client, vendor, or agent; there is no stipulation in any category regarding the entrant so long as the work was for air, broadcast, publishing, or release in the United States and/or Canada during the eligibility period.
DATES & FEES
December 12, 2024
Call for Entries
January 30, 2025
Early Access Pricing
February 27, 2025
General Pricing
April 24, 2025*
Extended Final Deadline Pricing
August 5, 2025
Nominees Announced
Fall 2025
Awards Ceremony
December 12, 2024 – January 30, 2025

Single Entry: ACADEMY MEMBER - $450

Campaign Entry: ACADEMY MEMBER - $600

Single Entry: NON-MEMBER - $550

Campaign Entry: NON-MEMBER - $700

January 31 – February 27, 2025

Single Entry: ACADEMY MEMBER - $550

Campaign Entry: ACADEMY MEMBER - $700

Single Entry: NON-MEMBER - $650

Campaign Entry: NON-MEMBER - $800

February 28 – April 24, 2025*

Single Entry: ACADEMY MEMBER - $650

Campaign Entry: ACADEMY MEMBER - $800

Single Entry: NON-MEMBER - $750

Campaign Entry: NON-MEMBER - $900

TOPICAL CATEGORIES

$400 per entry

* Late entries will be accepted from April 11–24, with a $25 administration fee per entry automatically applied at checkout.

* Key dates are subject to change without notice. Please check back often for changes.
CATEGORIES &
GUIDELINES
download entry kit
DOWNLOAD
ENTRY KIT
DOWNLOAD
CATEGORIES WORKBOOK
Trailers
14 Categories
BRAND TRAILER
PROGRAM TRAILER
ACTION | ADVENTURE TRAILER
ANIMATION | CARTOON TRAILER
CHILDREN | FAMILY TRAILER
COMEDY TRAILER
DOCUMENTARY TRAILER
DRAMA TRAILER
HOLIDAY | SEASONAL TRAILER
HORROR | THRILLER TRAILER
NEWS TRAILER
REALITY TRAILER
SPECIAL EVENT TRAILER
SPORTS TRAILER
Promos
17 Categories
BRAND PROMO
APP | WEBSITE PROMO
PROGRAM PROMO ACTION | ADVENTURE PROMO
ANIMATION | CARTOON PROMO
CHILDREN | FAMILY PROMO
COMEDY PROMO
DOCUMENTARY PROMO DRAMA PROMO
HOLIDAY | SEASONAL PROMO
LIVE EVENT PROMO
MADE-FOR-TELEVISION MOVIE PROMO
NEWS PROMO
REALITY PROMO
SPECIAL EVENT PROMO
SPORTS PROMO
SYNDICATED PROMO
THEATRICAL MOVIE SHOWN ON TELEVISION PROMO
VARIETY PROMO
Clip-based promos
7 Categories
ACTION | ADVENTURE CLIP-BASED PROMO
CHILDREN | FAMILY CLIP-BASED PROMO
COMEDY CLIP-BASED PROMO
DOCUMENTARY CLIP-BASED PROMO
DRAMA CLIP-BASED PROMO
REALITY CLIP-BASED PROMO
SPORTS CLIP-BASED PROMO
Specialty Promos
12 Categories
IN-HOUSE PROMO
OUT-OF-HOUSE PROMO
BLOCK OF PROGRAMMING PROMO
DELIVERING ON A DIME
DIVERSITY & INCLUSION AWARENESS PROMO
EPISODIC PROMO
FUNNIEST PROMO
I’M NOT CRYING, YOU ARE!
OMG!
SOCIAL GOOD PROMO
SOMETHING FOR NOTHING
STUNT PROMO
VIDEO PROMO CAMPAIGNS
18 Categories
BRAND CAMPAIGN
IN-HOUSE CAMPAIGN
OUT-OF-HOUSE CAMPAIGN
ACTION | ADVENTURE CAMPAIGN
ANIMATION | CARTOON CAMPAIGN
CHILDREN | FAMILY CAMPAIGN
COMEDY CAMPAIGN
DIVERSITY & INCLUSION AWARENESS CAMPAIGN
DOCUMENTARY CAMPAIGN
DRAMA CAMPAIGN
HOLIDAY | SEASONAL CAMPAIGN
LIVE EVENT CAMPAIGN
NEWS CAMPAIGN
REALITY CAMPAIGN
SOCIAL GOOD CAMPAIGN
SPECIAL EVENT CAMPAIGN
SPORTS CAMPAIGN
VARIETY CAMPAIGN
VIDEO CRAFT
8 Categories
COPYWRITING
EDITING
DIRECTING
SOUND DESIGN
USE OF MUSIC
USE OF SCORE OR MUSIC WITHOUT LYRICS
USE OF MUSIC WITH ORIGINAL LYRICS
VOICE-OVER PERFORMANCE
AUDIO
3 Categories
AUDIO PROMO
COPYWRITING FOR AN AUDIO PROMO
MUSIC OR SOUND DESIGN FOR AN AUDIO PROMO
ART DIRECTION & DESIGN: VIDEO
16 Categories
BRAND DESIGN PROMO
PROGRAM DESIGN PROMO
IN-HOUSE DESIGN PROMO
OUT-OF-HOUSE DESIGN PROMO
HOLIDAY | SEASONAL DESIGN PROMO
BRAND DESIGN TRAILER
PROGRAM DESIGN TRAILER
BRAND TOTAL DESIGN PACKAGE
BRAND IMAGE - REBRAND, REFRESH OR LAUNCH
PROGRAM TOTAL DESIGN PACKAGE
BRAND ID'S
PROGRAM ID's
OPENING TITLE | CREDITS
INFORMATIONAL GRAPHICS
BUMPERS | INTERSTITIALS
MARKETING VIDEO/SIZZLE REEL/PRESENTATION (Internal or External) - DESIGN
ART DIRECTION & DESIGN: VIDEO CRAFT
4 Categories
ANIMATION
MOTION GRAPHICS
VISUAL EFFECTS
TYPOGRAPHY
ART DIRECTION & DESIGN: PRINT
4 Categories
TOTAL PRINT PACKAGE: BRAND OR PROGRAM
LOGO DESIGN
PRESS KIT
3-D PROMOTIONAL, SALES KIT
360 CAMPAIGN
7 Categories
360 CAMPAIGN: BRAND IMAGE
360 CAMPAIGN: PROGRAM PROMOTION
360 CAMPAIGN: COMEDY
360 CAMPAIGN: CHILDREN | FAMILY
360 CAMPAIGN: DRAMA
360 CAMPAIGN: REALITY
360 CAMPAIGN: HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM
SPECIAL
7 Categories
BEHIND THE SCENES
INTERNAL MARKETING PRESENTATION OR SIZZLE
EXTERNAL MARKETING PRESENTATION OR SIZZLE
USE OF TECHNOLOGY
FAN DRIVEN
SALON DES REFUSÉS
MUSIC VIDEO OR SHORT SUBJECT VIDEO
DIGITAL & SOCIAL
14 Categories
WEBISODE
TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA
USE OF PAID SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES
ORGANIC USE OF SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES
SHORT FORM SOCIAL MEDIA VIDEO
SOCIAL MEDIA VIDEO
SOCIAL MEDIA ORIGINAL CONTENT
CONTENT FOR DIGITAL PROMO
VERTICAL VIDEO
ONLINE BANNERS/SKYSCRAPERS/ CONTEXTUAL
ONLINE TAKEOVER OR ROADBLOCK PROMOTION
ONLINE ADVERTISING MARKETING
WEBSITE MICROSITE
TECHNICAL INNOVATIONS FOR DIGITAL PLATFORMS
U.S. HISPANIC
10 Categories
BRAND IMAGE PROMO
BRAND IMAGE PROMO CAMPAIGN
DESIGN PROMO
PROGRAM PROMO PROMO NOT USING PROGRAM FOOTAGE
HOLIDAY/SEASONAL/SPECIAL EVENT PROMO
NEWS PROMO
SPORTS PROMO
TELENOVELA PROMO
PROGRAM PROMO CAMPAIGN
SOCIAL MEDIA VIDEO
KEY ART
9 Categories
POSTER
POSTER CAMPAIGN
CAST/CHARACTER POSTER
CAST/CHARACTER POSTER CAMPAIGN
COMEDY POSTER
DOCUMENTARY POSTER
DRAMA POSTER
SPORTS POSTER
CONSUMER OR TRADE PRINT AD
KEY ART CRAFT
2 Categories
COPYWRITING ILLUSTRATION TYPOGRAPHY
PHOTOGRAPHY RETOUCHING AND PRODUCTION
OUT-OF-HOME
6 Categories
BILLBOARD AD
BUILDING/WALL AD
TRANSIT/SHELTER AD
DIGITAL AD
TAKEOVER
AD CAMPAIGN
EXPERIENTIAL | EVENTS | ACTIVATION
3 Categories
EXPERIENTIAL ACTIVATION
EXPERIENTIAL ACTIVATION FOR A CONSUMER EVENT
EVENT PRODUCTION DESIGN
PREMIUM | SPECIALTY
1 Categories
PREMIUM OR SPECIALTY ITEMS
BRANDED PARTNERSHIP
7 Categories
SERIES/PROGRAM AND MOVIE TIE-IN
SERIES/PROGRAM AND PRODUCT TIE IN
BRAND INTEGRATION PROMO
BRANDED PARTNERSHIP CAMPAIGN
OUTEGRATION
USE OF AN ATHLETE
SPORTS AND PRODUCT TIE-IN
PUBLICITY
5 Categories
PUBLICITY CAMPAIGN
FOR YOUR CONSIDERATION
PREMIUM OR SPECIALTY ITEMS INTEGRATED CORPORATE RESPONSIBILITY CAMPAIGN
STUNT
INFLUENCER/TALENT PROMOTION
OF THE
YEAR
AWARDS
Each year, we celebrate not only the best work from across our industry but also honor the teams behind the creativity by presenting the prestigious ‘Of the Year’ (OTY) Awards in the following categories:
*Please be sure to credit agencies appropriately when prompted during the submission process*
Creative Marketing Team of the Year
A special award designed to recognize the standout in-house marketing team of the year.
enter now
Agency of the Year
A special award designed to recognize the standout out-of-house agency (does not include in-house agencies) of the year.
enter now
CREATIVE MARKETING TEAM OF THE YEAR and AGENCY OF THE YEAR Awards are determined by overall wins and final tally of points.
Gold
3 points
Silver
2 points
Bronze
1 point
FAQs
Title

Text

Title

Text

Title

Text

Title

Text

Title

Text

Title

Text

WINNER'S
SHOWCASE