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Loic Dubois has been named chief growth officer at New York City- and São Paulo-based creative studio Lobo. Dubois has worked with Lobo since 2000, when he started working with Lobo Chief Creative Officer and Founder Mateus De Paula Santos as a producer.

He became international executive producer at the studio in 2002, working with such global agencies as TBWA/Paris, Publicis, Havas, BBH London, 180 Amsterdam, Kessels & Kramer, Ogilvy & Mather NY, BBDO Energy, McCann Erickson, Arnold Worldwide and Deutsch LA, among others. This experience would lead him to serve as Lobo's global head of production from June 2009 to September 2016. He then became executive creative producer from 2016 to 2023, focusing on new business opportunities on a global scale.

As CGO, Dubois – who speaks English, Spanish, Portuguese and French – will wear many hats, including overseeing the European, Middle Eastern, Asia and North American markets. He also will be tasked with optimizing communication within the organization, introducing innovative methods to showcase core creative strengths, and performing a comprehensive evaluation of the metrics that Lobo uses to evaluate its performance across platforms.

“The title of chief growth officer encapsulates a modernized version of the traditional role of a marketing director, but with a heightened emphasis on global strategic planning,” said Dubois in a statement. “This includes monitoring and adapting to evolving cultural behaviors and market trends, thereby facilitating our brands in reaching new audiences and clients through a more globally-oriented positioning strategy. This is especially pertinent given the dynamic changes occurring in the realms of entertainment, animation, live action, digital media and emerging technologies.”

Over the past ten years, Lobo has established its New York City presence, which is overseen by New York EP Luis Ribeiro and Lobo CCO/Founder Santos. With the promotion of Dubois to chief growth officer, Lobo hopes to expand into European, Asian and Middle Eastern markets.

“Our vision encompasses both external expansion and internal development,” Dubois continued. “Externally, we aim to enhance our production capabilities through strategic partnerships and the establishment of new divisions in the live action advertising side but also entertainment and maybe gaming sectors. This approach is crucial given the ever-evolving advertising landscape shaped by social media and the changing preferences and demands of our audience.

“My vision is to reestablish Lobo as a dominant force not only in the U.S. market but also to bestow upon it a larger footprint and a more commanding presence in Europe and the Middle East and Asian regions. This entails a strategic expansion effort that encompasses both market penetration and brand recognition across these critical territories.”