ESPN revived its catchy “One App, One Tap” this spring with new creative developed in collaboration with original agency Butler, Shine, Stern & Partners (BSSP), and featuring musical artist D Smoke.

Combining sports nostalgia, retro-vibes, and relevant sports context, the new spot aims to get digital-first sports fans more familiar with streaming network ESPN Plus and let them know they can access it in the ESPN app. The spot combines many different types of animation styles, making for an exciting and attention-grabbing cut, especially when combined with the music. This is the first time ESPN has used this campaign to focus specifically on ESPN Plus.

RELATED: ESPN Partners With Domino Saints for ‘One App One Tap'

“The ESPN app is our premiere digital destination for fans. We are excited to build upon the success of the ‘One App, One Tap' campaign with a larger focus on the benefits of ESPN Plus as part of the ESPN App,” said Laura Gentile, executive vice president, marketing, ESPN, in a statement. “There remains a significant opportunity to increase awareness that ESPN Plus is an innovative feature of the ESPN app, and we believe that message can help fans as they consume and stream sports in a new way.”

The creative is running across ESPN-owned properties, including digital and linear, in addition to paid media.